5 Heads Marketing

(208) 991-2544 info@5hmg.com

Menu

Marketing Automation

Marketing-AutomationrThese days, marketing is a 24/7 activity. There is always someone somewhere in the world checking out your products and services. However, you probably can’t afford to have a full service team on standby day and night. Consider a marketing automation system as a cost effective solution to this challenge.

Once we have worked with you to develop your overall marketing strategy and all the materials are in place, we can help you choose a technology that will automate and measure the effectiveness of all your marketing tasks. The goal is to target customers and prospects with the right messages at the right time.

To achieve this goal, you need to customize content to meet the needs of the customer. Marketing automation can walk with the customer through his inquiries and buying process to make that happen. The technology has four main functions:

  • Centralized data collection. Capture all those important details about the customer or prospect. What industry is he working in? What products has he checked out? What info or white papers did he request and have you sent to him? What forums has he commented on?
  • Relationship tracking. You want to make sure that both online and offline transactions are recorded and integrated so no opportunity or valuable piece of customer info is lost. This includes notes of telephone calls and one-on-one emails/texts outside the automated system.
  • Lead scoring. All the data collected can be analyzed to determine how ready the prospect is to engage with your sales staff. His lead score tells you whether he needs more nurturing or is ready to buy right now.
  • An automation system can provide a way to measure results from sales successes to your marketing strategy ROI and the impact on profitability.

The time is past for bulk outbound messages. Most customers and prospects do their research on competitor, reviewer and even social media websites long before there might be contact with your sales rep. The key to success is to pick up on all the signals sent to you by a prospect and respond with customized information as he appears ready to pay attention.

All this work sounds incredibly labor intensive and detailed. That’s exactly what it is. That’s why we would like to help you develop your strategy and your messages and then let a marketing automation system do the heavy lifting. When your sales force becomes involved, they will be fresh and their information will be exactly what the customer needs to hear. A winning situation all around!

New title

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Get In Touch