Are You Integrating All Your Marketing Channels?

By 5hmg In Mobile Marketing, Offline Marketing, Online Marketing, Social Media On September 2, 2010

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Businesses now realize they need to use many marketing channels to reach their customers. With the popularity of mobile phones, mobile marketing has been added to this list. If you are one of these businesses, you are probably a step ahead of your competition. But is your company integrating your mobile marketing to the other marketing channels? Your customers or prospects are out their, but do you know how to reach them?

Local businesses seem to focus on direct mail campaigns. For many businesses this type of marketing is quite successful, but unfortunately it is in front of the prospect for a short amount of time. If the direct mailer is used, great, but often times it is put aside for later use and forgotten or thrown away. What if there was a way to get your prospect to enter in his or her cell phone as soon the direct mailer was read. Your business could continue to market to this person more frequently and at less cost than another direct mail campaign. So by integrating these two strategies you have created a list of new prospects and gotten your direct mailer advertisement in front of that person.

Perhaps your business reaches your audience through online channels such as Facebook, Twitter or your website. More than likely, and surveys have proven, this audience is “cell phone savvy.” They are probably reaching your online channels through their cell phone as well. So, are you capturing your visitor’s cell phone number? Imagine the capability to reach your customer or prospect in a matter of minutes.

Here are some questions to ask yourself if your business is integrating all the marketing channels.

• Does your direct mail have an actionable text or twitter campaign included?
• Are you using mobile campaigns in your store?
• Does your mobile website capture email opt ins so you can send them to your main website?
• Is there a mobile opt in on your main website?
• How are you letting your customers know where you are?

If you weren’t sure how to answer these questions, you may not be using your company’s marketing strategy to its fullest potential. 5 Heads Marketing Group, creators of marketingonlineedge.com works with businesses every day to develop a cross channel marketing strategy. If you have questions about your marketing strategy or feel overwhelmed with all the different options to reach your customer, give us a call at 888-854-9531. We would love to give your business a marketing online edge over the competition.

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