How to Find the Right SEO Agency
By 5hmg In SEO On January 31, 2011
Looking for a search engine optimization (SEO) company can be a very difficult task. There are so many companies and individuals offering SEO services making it can be difficult to know how to choose between them. Well, how do you choose?
First, you need to know the foundations of search engine optimization and what an SEO agency can do for you. In brief, SEO involves optimizing your website and building links to your site with the goal of increasing your page rank in the search engine results. This means that when somebody is searching for the service that your local business provides, your website will show closer to the top of the list of results that they see. Ideally on the first page of a Google search.
For most small and medium sized businesses, it is not worth trying to do SEO yourself. There are so many experts out there and the competition ensures that hiring a good search engine optimization agency is not necessarily going to break the bank. On the other hand, if you try to become an SEO expert yourself, you are going to waste a lot of the time that you could have spent on your business, not in your business. Therefore, this is something that you can easily and profitably outsource.
A good SEO agency will be able to explain to you exactly the fundamentals and give you at least a summary of what they will do to improve your page rankings. Of course, they may not want to tell you every detail of their plans. Just like anybody else, SEO experts have their business secrets! However, you can expect to be told something about their plans for your site.
It is usually better not to hire anybody who sends you spam email promoting their service. Unfortunately, you have probably received your fair share of those pesky emails. We are not referring to somebody who sees your website and then calls you or writes you with a real plan for your site. We are talking about the kind of spammer who is probably based overseas and sends the exact same message to hundreds or thousands of website owners. You know the ones with words misspelled and incorrect grammar.
You can easily tell the difference because the spammer will not have made any attempt to contact you personally and probably has not even looked at your website to see what you do. Somebody who is offering a valuable service, on the other hand, will have taken the time to understand something about your local business. They will come to you with ideas already prepared on how they might be able to help you, including an outline plan for the work that they will undertake.
Normally, they will offer an immediate service for intensive work to boost your website’s search engine rankings quickly. You should expect to start seeing results from this within a few weeks especially if your a local business competing in only your local market. They will also probably offer a maintenance plan where they will continue work to promote your site more slowly over a longer period of time. This is very important to keep your new prominent rankings. So you can expect both a short and long term strategy from any good search engine optimization agency that you are considering hiring.
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